Thinking differently comes naturally to us. Ideas, however random, have always been at the heart of what we do. Face time with journalists and influencers is always going to be on our agenda but sometimes it’s worth going that little bit further and creating an experience that they’ll never forget. Cue our events and ability to create and curate everything from a tailored tour to a Christmas press show for hundreds of contacts. We love staging headline grabbing photocalls too. Get in touch if you’re up for attracting some attention.

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Amazon - Christmas Virtual Showcase

Due to Covid-19, in October 2020, the Amazon Christmas Smiles Delivered Showcase changed from a physical to a virtual event. This took the form of an interactive story book, showcasing the best of Amazon at Christmas to the short and mid-lead media. The event included live workshops (some with Stacey Solomon), pre-recorded influencer content and product round-ups to arm journalists with all they needed to fill their Christmas pages and gift guides.

311 journalists logged in to browse the story book. Within a week, 470 pieces of coverage had landed.

The showcase followed a smaller long-lead virtual event held in August.

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Amazon - Christmas show

In 2019, the Christmas Delivered event was held in September, a change to previous years which saw the event being held in the more traditional month of July. This move was made to accommodate an ever-changing media landscape, taking on board lead times while prioritising the demands of the growing digital media space. Held exactly 100 days before Christmas, the event welcomed 391 attendees across 305 titles and showcased 1,000's of products across 27 stores and services.

The September showcase followed a successful press lunch held specifically to target key long-lead media in the summer.

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Vodafone - Reinvent Conference

To drive coverage and create sharable content, a news event was held for media, analysts and stakeholders at the iconic Sky Garden in London. Lewis Hamilton switched on the 5G network and there was a world-first 5G haptic rugby tackle using Teslasuit technology to show the capabilities of 5G.

Coverage was achieved with two major newswires – Reuters and Bloomberg. Over 400 pieces were achieved including broadcast coverage with BBC World.

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Go Ape - 'Up in the trees'

To generate larger features on the ‘experience’ journalists were regularly invited to ‘get up in the trees’ across 29 sites nationwide. Bigger pieces were secured in The Sun, The Daily Telegraph and Independent-i.

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La Redoute - Paris press trips

To launch seasonal designer collaborations, key fashion press were regularly invited to visit Paris to see the latest collections and hold one-to-one interviews with the designers behind them.

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Prestat - brand tours

From visits to the shop in Prince’s Arcade to watching truffles being handmade – for over 20 years, features showcasing the chocolatier to The Queen brought the brand to life. Coverage includes a double page spread in Country Life, a large feature in the Telegraph Magazine and a full-page taste test in the FT Magazine.

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Beefeater - 24 hour press trip

To capitalise on Beefeater’s unique 24 hour steeping process the most talked about press trip in London was created. Starting and ending at the distillery, journalists began by adding botanicals to the stills and ended by tasting their handiwork a full 24 hours later! Inbetween, they got to do everything from power-boating down the Thames at 70 knots to experiencing Smithfield’s meat market swinging into action at 4:30am.

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The Body Shop - ‘Make Me Fabulous’

A stunt to launch the new core make-up range. Two fashion students designed a dress made entirely of make-up and recycled materials which was then modelled by the account handler outside the Oxford Street store.

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Shoe Express - ‘Anniversary of the High Heel’

Shoe Express created Britain’s highest pair of high heels – an astonishing 12 inches – to celebrate the 500th anniversary of the first pair created by Leonardo Da Vinci in 1507. The account handler modelled them on Oxford Street.

The Ideas Network are a tremendously creative and fun team to work with. They have inspired us time and again by promoting the work we do through clever and imaginative methods - achieving excellent media coverage for our studio. They are always available to listen and are extremely prompt to provide us with strong advice! It is this attention to detail, conviction and personal service that continually delivers results.

Joint Managing Director

If you are looking for a results driven team with superb creative ideas and writing, you need look no further.

Design Director

We appointed Ideas Network to build and establish relationships with our target media and increase our coverage - we are now seeing the benefit of their diligent approach. The enthusiastic team is a pleasure to work with: nothing is too much trouble. Everyone is quick to respond when required and always willing to offer sound advice.

PR and Marketing Lead

We have found their grasp of our brand identity and their commitment to achieving the most relevant press coverage excellent. The team is a delight to work with and their method of work is fully transparent, allowing us to have frank and creative conversations.

Owner

The Ideas Network is outstanding for prompt, courteous and outstanding service. The team is highly proactive and great to work with.

EMEA Director

If you are looking for sharp focus, high energy and tangible results, The Ideas Network is as good a team as I have come across in 20 years of working with PR companies. And you can have fun with them as well!

Co-Founder

The Ideas Network team are enthusiastic and always willing to go that extra mile to achieve our seasonal objectives
and add value to our brand deliverables.

Brand Manager

We have been very impressed by the team and the results that they have achieved. It has taken our PR profile to the next level and we are enjoying working with their communicative and professional personnel.

Business Development Director

Great team full of ideas and determined to get results with a sense of conviction which means they measure themselves against what you’ve agreed upfront, a very refreshing approach to PR.

The Ideas Network Team have done a fantastic job in helping to grow our brand presence and reach, exceeding our expectations by some way. The amount of effort the team puts in is exemplary, which is proven through the excellent results achieved across print, digital and social. An absolute pleasure to work with.

Brand Manager