Amazon - Christmas show
To kick start the Christmas campaign, 623 media across 291 titles attended a central London event showcasing 1,000’s of products across 24 stores or services.
Go Ape - 'Up in the trees'
To generate larger features on the ‘experience’ journalists are regularly invited to ‘get up in the trees’ across 29 sites nationwide. Bigger pieces were secured in The Sun, The Daily Telegraph and Independent-i.
The Ideas Network have a good track record in delivering PR for us throughout the year. Their personable style, creative approach and knowledge ensures that they constantly deliver results in a timely manner.
Senior Marketing Executive
La Redoute - Paris press trips
To launch seasonal designer collaborations, key fashion press were regularly invited to visit Paris to see the latest collections and hold one-to-one interviews with the designers behind them.
Beefeater - 24 hour press trip
To capitalise on Beefeater’s unique 24 hour steeping process the most talked about press trip in London was created. Starting and ending at the distillery, journalists began by adding botanicals to the stills and ended by tasting their handiwork a full 24 hours later! In between, they got to do everything from power-boating down the Thames at 70 knots to experiencing Smithfield’s meat market swinging into action at 4:30am.
It's been an absolute pleasure working with The Ideas Network.
The Ideas Network is outstanding for prompt, courteous and outstanding service. The team is highly proactive and great to work with.
The Ideas Network are a hard working and energetic team that have provided us with a consistently high level of service. We have an excellent relationship with the team and they have our full endorsement.
You have an extraordinary team who are achieving top-class results. They are a very talented bunch.
As a company we always felt PR was something that we should be doing, rather than something that we could invest in to yield real benefit. The Ideas Network changed that for us and have worked with us across the whole business; they have helped us with pre-production advice on things like colour trends, have introduced us to some really influential people in the press and have guided us through the minefield that is Social Media. They are always both thought provoking and fun. The upturn in our business is in no small part due to their efforts.
Great team full of ideas and determined to get results with a sense of conviction which means they measure themselves against what you’ve agreed upfront, a very refreshing approach to PR.
We have found their grasp of our brand identity and their commitment to achieving the most relevant press coverage excellent. The team is a delight to work with and their method of work is fully transparent, allowing us to have frank and creative conversations.
Can I just say a big Thank You to you and the team for another fantastic year of PR for our brand. I look forward to the challenges of next year! Another big tick for The Ideas Network JCB team!
Kids Brand Manager
In a very short space of time they have achieved some spectacular results - a testament to their tremendous energy, creativity and drive.
At the beginning of 2007 we had virtually no PR coverage at all, then we employed The Ideas Network. Overcoming considerable logistical problems, they helped us to set up a new samples system and within only a few weeks, the coverage started rolling in. The Ideas Network’s energy and professionalism is extraordinary and I would have no hesitation in recommending them as a PR agency to anyone.
Marketing and Events Manager
We have been very impressed by the team and the results that they have achieved. It has taken our PR profile to the next level and we are enjoying working with their communicative and professional personnel.
Business Development Director