Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’

‘Tea Towel Amnesty’ - a 1950’s themed photocall with a mock protest to encourage people to get rid of their old tea towels (the majority of the estimated 500 million tea towels in Britain are reckoned to be more than five years old). Anyone who took part received a free tea towel from Cargo.

‘Cargo Christmas Fairies’ – a fancy dress competition judged by the local Mayor which encouraged customers to visit the store in fairy outfits. The five 'best-dressed-fairies' were awarded Cargo vouchers.

Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
As a team, they are passionate beyond belief. They are driven to overachieve.
Head of Marketing
Cargo
Store Twenty One - ‘Dare to Bare’
A nationwide store launch format inviting consumers to dare to ‘strip down’ to their underwear to win £50 worth of clothes to ‘dress up’.
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
The drive for results shown by this team is the most impressive I have experienced from a PR agency. Their dedication and professionalism have proven invaluable in helping to push our brand forward.
Chief Executive
Store Twenty One
The Body Shop - ‘Make Me Fabulous’
A stunt to launch the new core make-up range. Two fashion students designed a dress made entirely of make-up and recycled materials which was then modelled by the account handler outside the Oxford Street store.
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
Shoe Express - ‘Anniversary of the High Heel’

Shoe Express created Britain’s highest pair of high heels – an astonishing 12 inches – to celebrate the 500th anniversary of the first pair created by Leonardo Da Vinci in 1507. The account handler modelled them on Oxford Street.

Shoe Express - ‘Anniversary of the High Heel’
The Ideas Network are a results driven, professional and energetic PR agency poised to achieve excellent media coverage. An outstanding work ethic and determination are amongst their strongest traits.
Head of Web Relations
Ideas Network have proved themselves to be all they promised – knowledgeable, enthusiastic and delivering our message through a great team. They are highly effective PR professionals who are a pleasure to work with.
UK Marketing Manager
The Ideas Network has a great track record in producing outstanding levels of PR coverage.
UK & Ireland Marketing Communications Manager
As a company we always felt PR was something that we should be doing, rather than something that we could invest in to yield real benefit. The Ideas Network changed that for us and have worked with us across the whole business; they have helped us with pre-production advice on things like colour trends, have introduced us to some really influential people in the press and have guided us through the minefield that is Social Media. They are always both thought provoking and fun. The upturn in our business is in no small part due to their efforts.
Sales Director
We have been very impressed by the team and the results that they have achieved. It has taken our PR profile to the next level and we are enjoying working with their communicative and professional personnel.
Business Development Director
The Ideas Network are a hard working and energetic team that have provided us with a consistently high level of service. We have an excellent relationship with the team and they have our full endorsement.
Founder
You have an extraordinary team who are achieving top-class results. They are a very talented bunch.
Marketing Director
As a team, they are passionate beyond belief.
They are driven to overachieve.
Head of Marketing
The Ideas Network are a committed team of professionals. They are enthusiastic and creative, but most importantly, they are a pleasure to work with.
Founder
Can I just say a big Thank You to you and the team for another fantastic year of PR for our brand. I look forward to the challenges of next year! Another big tick for The Ideas Network JCB team!
Kids Brand Manager