Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’

‘Tea Towel Amnesty’ - a 1950’s themed photocall with a mock protest to encourage people to get rid of their old tea towels (the majority of the estimated 500 million tea towels in Britain are reckoned to be more than five years old). Anyone who took part received a free tea towel from Cargo.

‘Cargo Christmas Fairies’ – a fancy dress competition judged by the local Mayor which encouraged customers to visit the store in fairy outfits. The five 'best-dressed-fairies' were awarded Cargo vouchers.

Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
As a team, they are passionate beyond belief. They are driven to overachieve.
Head of Marketing
Cargo
Store Twenty One - ‘Dare to Bare’
A nationwide store launch format inviting consumers to dare to ‘strip down’ to their underwear to win £50 worth of clothes to ‘dress up’.
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
The drive for results shown by this team is the most impressive I have experienced from a PR agency. Their dedication and professionalism have proven invaluable in helping to push our brand forward.
Chief Executive
Store Twenty One
The Body Shop - ‘Make Me Fabulous’
A stunt to launch the new core make-up range. Two fashion students designed a dress made entirely of make-up and recycled materials which was then modelled by the account handler outside the Oxford Street store.
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
Shoe Express - ‘Anniversary of the High Heel’

Shoe Express created Britain’s highest pair of high heels – an astonishing 12 inches – to celebrate the 500th anniversary of the first pair created by Leonardo Da Vinci in 1507. The account handler modelled them on Oxford Street.

Shoe Express - ‘Anniversary of the High Heel’
As a team, they are passionate beyond belief.
They are driven to overachieve.
Head of Marketing
We have been very impressed by the team and the results that they have achieved. It has taken our PR profile to the next level and we are enjoying working with their communicative and professional personnel.
Business Development Director
We have really enjoyed working with The Ideas Network team and have been really impressed with their enthusiasm, energy and professionalism. It felt like an extension of our team to see their commitment and hard work in marketing our brand.
Co-founder
The Ideas Network is extraordinarily creative and industrious – I could not recommend a team more strongly.
Managing Director
At the beginning of 2007 we had virtually no PR coverage at all, then we employed The Ideas Network. Overcoming considerable logistical problems, they helped us to set up a new samples system and within only a few weeks, the coverage started rolling in. The Ideas Network’s energy and professionalism is extraordinary and I would have no hesitation in recommending them as a PR agency to anyone.
Marketing and Events Manager
You have an extraordinary team who are achieving top-class results. They are a very talented bunch.
Marketing Director
The Ideas Network are professional, dynamic and knowledgeable - and they always exceed our expectations. We have had a proven increase in sales as a result of their excellent work and they come with the highest recommendation.
Brand Manager
I have thoroughly enjoyed working with The Ideas Network. They have always dealt incredibly well with the Silver Cross account and been very diligent as well as great fun to work with. I would have no hesitation in recommending them to any potential new clients.
Chairman
Can I just say a big Thank You to you and the team for another fantastic year of PR for our brand. I look forward to the challenges of next year! Another big tick for The Ideas Network JCB team!
Kids Brand Manager
The Ideas Network consistently exceeds our expectations and targets. They are a delight to work with, full of passion for our brand with endless energy and ideas.
Marketing Manager