Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’

‘Tea Towel Amnesty’ - a 1950’s themed photocall with a mock protest to encourage people to get rid of their old tea towels (the majority of the estimated 500 million tea towels in Britain are reckoned to be more than five years old). Anyone who took part received a free tea towel from Cargo.

‘Cargo Christmas Fairies’ – a fancy dress competition judged by the local Mayor which encouraged customers to visit the store in fairy outfits. The five 'best-dressed-fairies' were awarded Cargo vouchers.

Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
As a team, they are passionate beyond belief. They are driven to overachieve.
Head of Marketing
Cargo
Store Twenty One - ‘Dare to Bare’
A nationwide store launch format inviting consumers to dare to ‘strip down’ to their underwear to win £50 worth of clothes to ‘dress up’.
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
The drive for results shown by this team is the most impressive I have experienced from a PR agency. Their dedication and professionalism have proven invaluable in helping to push our brand forward.
Chief Executive
Store Twenty One
The Body Shop - ‘Make Me Fabulous’
A stunt to launch the new core make-up range. Two fashion students designed a dress made entirely of make-up and recycled materials which was then modelled by the account handler outside the Oxford Street store.
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
Shoe Express - ‘Anniversary of the High Heel’

Shoe Express created Britain’s highest pair of high heels – an astonishing 12 inches – to celebrate the 500th anniversary of the first pair created by Leonardo Da Vinci in 1507. The account handler modelled them on Oxford Street.

Shoe Express - ‘Anniversary of the High Heel’
You have an extraordinary team who are achieving top-class results. They are a very talented bunch.
Marketing Director
They have single-handedly restored my faith in PR.
MD
I have thoroughly enjoyed working with The Ideas Network. They have always dealt incredibly well with the Silver Cross account and been very diligent as well as great fun to work with. I would have no hesitation in recommending them to any potential new clients.
Chairman
I just want to thank all the team for the
excellent job you have done for us.
Area Manager UK & Ireland
We have really enjoyed working with The Ideas Network team and have been really impressed with their enthusiasm, energy and professionalism. It felt like an extension of our team to see their commitment and hard work in marketing our brand.
Co-founder
The Ideas Network consistently exceeds our expectations and targets. They are a delight to work with, full of passion for our brand with endless energy and ideas.
Marketing Manager
Great team full of ideas and determined to get results with a sense of conviction which means they measure themselves against what you’ve agreed upfront, a very refreshing approach to PR.
MD
We have worked with The Ideas Network for the past 2 years on a range of products and brands. I cannot recommend a PR Agency more highly – they are honest, hard working, polite and professional and most of all deliver results. Put simply there is no agency I would rather work with.
Sales Manager
The Ideas Network are a tremendously creative and fun team to work with. They have inspired us time and again by promoting the work we do through clever and imaginative methods - achieving excellent media coverage for our studio. They are always available to listen and are extremely prompt to provide us with strong advice! It is this attention to detail, conviction and personal service that continually delivers results.
Joint Managing Director
The Ideas Network team are enthusiastic and always willing to go that extra mile to achieve our seasonal objectives
and add value to our brand deliverables.
Brand Manager