Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’

‘Tea Towel Amnesty’ - a 1950’s themed photocall with a mock protest to encourage people to get rid of their old tea towels (the majority of the estimated 500 million tea towels in Britain are reckoned to be more than five years old). Anyone who took part received a free tea towel from Cargo.

‘Cargo Christmas Fairies’ – a fancy dress competition judged by the local Mayor which encouraged customers to visit the store in fairy outfits. The five 'best-dressed-fairies' were awarded Cargo vouchers.

Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
As a team, they are passionate beyond belief. They are driven to overachieve.
Head of Marketing
Cargo
Store Twenty One - ‘Dare to Bare’
A nationwide store launch format inviting consumers to dare to ‘strip down’ to their underwear to win £50 worth of clothes to ‘dress up’.
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
The drive for results shown by this team is the most impressive I have experienced from a PR agency. Their dedication and professionalism have proven invaluable in helping to push our brand forward.
Chief Executive
Store Twenty One
The Body Shop - ‘Make Me Fabulous’
A stunt to launch the new core make-up range. Two fashion students designed a dress made entirely of make-up and recycled materials which was then modelled by the account handler outside the Oxford Street store.
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
Shoe Express - ‘Anniversary of the High Heel’

Shoe Express created Britain’s highest pair of high heels – an astonishing 12 inches – to celebrate the 500th anniversary of the first pair created by Leonardo Da Vinci in 1507. The account handler modelled them on Oxford Street.

Shoe Express - ‘Anniversary of the High Heel’
At the beginning of 2007 we had virtually no PR coverage at all, then we employed The Ideas Network. Overcoming considerable logistical problems, they helped us to set up a new samples system and within only a few weeks, the coverage started rolling in. The Ideas Network’s energy and professionalism is extraordinary and I would have no hesitation in recommending them as a PR agency to anyone.
Marketing and Events Manager
They have single-handedly restored my faith in PR.
MD
Great team full of ideas and determined to get results with a sense of conviction which means they measure themselves against what you’ve agreed upfront, a very refreshing approach to PR.
MD
If you are looking for a results driven team with superb creative ideas and writing, you need look no further.
Design Director
We have worked with The Ideas Network for the past 2 years on a range of products and brands. I cannot recommend a PR Agency more highly – they are honest, hard working, polite and professional and most of all deliver results. Put simply there is no agency I would rather work with.
Sales Manager
Can I just say a big Thank You to you and the team for another fantastic year of PR for our brand. I look forward to the challenges of next year! Another big tick for The Ideas Network JCB team!
Kids Brand Manager
The Ideas Network are an excellent, up-beat agency, who have demonstrated nothing but professionalism, enthusiasm, hard-work, and excellent client service from day one. The team are an absolute pleasure to work with.
PR Manager
If you are looking for sharp focus, high energy and tangible results, The Ideas Network is as good a team as I have come across in 20 years of working with PR companies. And you can have fun with them as well!
Co-Founder
The Ideas Network consistently exceeds our expectations and targets. They are a delight to work with, full of passion for our brand with endless energy and ideas.
Marketing Manager
The Ideas Network are professional, dynamic and knowledgeable - and they always exceed our expectations. We have had a proven increase in sales as a result of their excellent work and they come with the highest recommendation.
Brand Manager