Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’

‘Tea Towel Amnesty’ - a 1950’s themed photocall with a mock protest to encourage people to get rid of their old tea towels (the majority of the estimated 500 million tea towels in Britain are reckoned to be more than five years old). Anyone who took part received a free tea towel from Cargo.

‘Cargo Christmas Fairies’ – a fancy dress competition judged by the local Mayor which encouraged customers to visit the store in fairy outfits. The five 'best-dressed-fairies' were awarded Cargo vouchers.

Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
Cargo - ‘Tea Towel Amnesty’ and ‘Christmas Fairies’
As a team, they are passionate beyond belief. They are driven to overachieve.
Head of Marketing
Cargo
Store Twenty One - ‘Dare to Bare’
A nationwide store launch format inviting consumers to dare to ‘strip down’ to their underwear to win £50 worth of clothes to ‘dress up’.
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
Store Twenty One - ‘Dare to Bare’
The drive for results shown by this team is the most impressive I have experienced from a PR agency. Their dedication and professionalism have proven invaluable in helping to push our brand forward.
Chief Executive
Store Twenty One
The Body Shop - ‘Make Me Fabulous’
A stunt to launch the new core make-up range. Two fashion students designed a dress made entirely of make-up and recycled materials which was then modelled by the account handler outside the Oxford Street store.
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
Shoe Express - ‘Anniversary of the High Heel’

Shoe Express created Britain’s highest pair of high heels – an astonishing 12 inches – to celebrate the 500th anniversary of the first pair created by Leonardo Da Vinci in 1507. The account handler modelled them on Oxford Street.

Shoe Express - ‘Anniversary of the High Heel’
The Ideas Network consistently exceeds our expectations and targets. They are a delight to work with, full of passion for our brand with endless energy and ideas.
Marketing Manager
Ideas Network have proved themselves to be all they promised – knowledgeable, enthusiastic and delivering our message through a great team. They are highly effective PR professionals who are a pleasure to work with.
UK Marketing Manager
I have thoroughly enjoyed working with The Ideas Network. They have always dealt incredibly well with the Silver Cross account and been very diligent as well as great fun to work with. I would have no hesitation in recommending them to any potential new clients.
Chairman
The drive for results shown by this team is the most impressive I have experienced from a PR agency. Their dedication and professionalism have proven invaluable in helping to push our brand forward.
Chief Executive
The Ideas Network are a results driven, professional and energetic PR agency poised to achieve excellent media coverage. An outstanding work ethic and determination are amongst their strongest traits.
Head of Web Relations
We have really enjoyed working with The Ideas Network team and have been really impressed with their enthusiasm, energy and professionalism. It felt like an extension of our team to see their commitment and hard work in marketing our brand.
Co-founder
They have single-handedly restored my faith in PR.
MD
I want to thank all the team at The Ideas Network for all the work they have put in. I know there have been some long hours but the commitment has been 110% and it has been much appreciated.
International PR Manager
We have worked with The Ideas Network for the past 2 years on a range of products and brands. I cannot recommend a PR Agency more highly – they are honest, hard working, polite and professional and most of all deliver results. Put simply there is no agency I would rather work with.
Sales Manager
The Ideas Network is a refreshing agency that are determined from the word go. Results driven, they are unwavering in their ability to achieve high levels of quality media coverage. Their enthusiastic work ethic is infectious and makes them a joy to work with.
Creative Director