More than 4,500 pieces achieved in the run up to Christmas 2016.
Larger pieces to highlight key design features within the range – from sofas and beds to coffee tables and lamps.
The Guardian Weekend gave a new chair launch a full page, Times Magazine featured a quarter page on a glossy table and news of the store expansion and Sunday Times - Style featured a quarter page on stackable tables.
A campaign to secure mass fashion and homes product placement coverage.
Results included 59 pieces of published coverage in under 6 weeks and 2,402 pieces in under two years. The Camel Coat featured in Look, The Guardian, The Guardian Weekend, Observer Woman Magazine and Grazia’s ‘Hot List’.
A campaign to reach out to key tech and lifestyle contacts to secure reviews and larger lifestyle pieces beyond the news and product pages.
Highlights include ‘page domination’ pieces in the tech press - a double page spread in Stuff, a full page in T3 and four pages in Mobile Choice. We also achieved lifestyle features - a full page in the Independent-i and features in The Sunday Mirror and GoodHousekeeping.co.uk.
They are driven to overachieve.