Vodafone - unboxing videos

Flagship launches and own brand devices are seeded to top vloggers and YouTubers to give them a ‘first look’ and ‘hands on experience’.

We achieved 62 video unboxings in 9 months including a live unboxing of the new iPhone 7 on UNiLAD TECH’s Facebook page which has nearly 4 million likes. This received over 254,000 views, over 7,000 likes and was shared 318 times.

The Ideas Network are a results driven, professional and energetic PR agency poised to achieve excellent media coverage. An outstanding work ethic and determination are amongst their strongest traits.
Head of Web Relations
Vodafone
Filofax - blogger challenges

A Facebook campaign to drive followers and content challenged key beauty and fashion bloggers to photograph themselves and one of the latest launches in the style of a decade of their choice. Fans were invited to like and share their favourite picture to choose the winning blogger. Over 83 photographs were entered with over 1,800 likes.

Filofax - blogger challenges
Filofax - blogger challenges
Filofax - blogger challenges
The Ideas Network consistently exceeds our expectations and targets. They are a delight to work with, full of passion for our brand with endless energy and ideas.
Marketing Manager
Filofax
EX1 Cosmetics - YouTube beauty launch
An upcoming U.S. beauty YouTuber was approached to post a video review on the brand’s liquid foundation on a Thursday evening, by Friday morning the full range of foundations had sold out. Within a year, the EX1 Liquid Foundation range was the best-selling foundation on Lookfantastic.com.
EX1  Cosmetics - YouTube beauty launch
The Ideas Network are a hard working and energetic team that have provided us with a consistently high level of service. We have an excellent relationship with the team and they have our full endorsement.
Founder
EX1 Cosmetics
Mamas & Papas - Instagram challenge

To celebrate the launch of the latest edition to the Mamas & Papas product range, key ‘mummy’ bloggers were invited to post styled shots of them using the pram ‘on the go’. The shot with the most likes won – over 20,000 potential customers were reached.

Mamas & Papas - Instagram challenge
Mamas & Papas - Instagram challenge
Mamas & Papas - Instagram challenge
The Ideas Network is a refreshing agency that are determined from the word go. Results driven, they are unwavering in their ability to achieve high levels of quality media coverage. Their enthusiastic work ethic is infectious and makes them a joy to work with.
Creative Director
Mamas & Papas
You have an extraordinary team who are achieving top-class results. They are a very talented bunch.
Marketing Director
The Ideas Network are a hard working and energetic team that have provided us with a consistently high level of service. We have an excellent relationship with the team and they have our full endorsement.
Founder
I just want to thank all the team for the
excellent job you have done for us.
Area Manager UK & Ireland
As a company we always felt PR was something that we should be doing, rather than something that we could invest in to yield real benefit. The Ideas Network changed that for us and have worked with us across the whole business; they have helped us with pre-production advice on things like colour trends, have introduced us to some really influential people in the press and have guided us through the minefield that is Social Media. They are always both thought provoking and fun. The upturn in our business is in no small part due to their efforts.
Sales Director
We have been very impressed by the team and the results that they have achieved. It has taken our PR profile to the next level and we are enjoying working with their communicative and professional personnel.
Business Development Director
At the beginning of 2007 we had virtually no PR coverage at all, then we employed The Ideas Network. Overcoming considerable logistical problems, they helped us to set up a new samples system and within only a few weeks, the coverage started rolling in. The Ideas Network’s energy and professionalism is extraordinary and I would have no hesitation in recommending them as a PR agency to anyone.
Marketing and Events Manager
Ideas Network have proved themselves to be all they promised – knowledgeable, enthusiastic and delivering our message through a great team. They are highly effective PR professionals who are a pleasure to work with.
UK Marketing Manager
The Ideas Network are a results driven, professional and energetic PR agency poised to achieve excellent media coverage. An outstanding work ethic and determination are amongst their strongest traits.
Head of Web Relations
As a team, they are passionate beyond belief.
They are driven to overachieve.
Head of Marketing
The Ideas Network is a refreshing agency that are determined from the word go. Results driven, they are unwavering in their ability to achieve high levels of quality media coverage. Their enthusiastic work ethic is infectious and makes them a joy to work with.
Creative Director