Vodafone - unboxing videos

Flagship launches and own brand devices are seeded to top vloggers and YouTubers to give them a ‘first look’ and ‘hands on experience’.

We achieved 62 video unboxings in 9 months including a live unboxing of the new iPhone 7 on UNiLAD TECH’s Facebook page which has nearly 4 million likes. This received over 254,000 views, over 7,000 likes and was shared 318 times.

The Ideas Network are a results driven, professional and energetic PR agency poised to achieve excellent media coverage. An outstanding work ethic and determination are amongst their strongest traits.
Head of Web Relations
Filofax - blogger challenges

A Facebook campaign to drive followers and content challenged key beauty and fashion bloggers to photograph themselves and one of the latest launches in the style of a decade of their choice. Fans were invited to like and share their favourite picture to choose the winning blogger. Over 83 photographs were entered with over 1,800 likes.

Filofax - blogger challenges
Filofax - blogger challenges
Filofax - blogger challenges
The Ideas Network consistently exceeds our expectations and targets. They are a delight to work with, full of passion for our brand with endless energy and ideas.
Marketing Manager
EX1 Cosmetics - YouTube beauty launch
An upcoming U.S. beauty YouTuber was approached to post a video review on the brand’s liquid foundation on a Thursday evening, by Friday morning the full range of foundations had sold out. Within a year, the EX1 Liquid Foundation range was the best-selling foundation on Lookfantastic.com.
EX1  Cosmetics - YouTube beauty launch
The Ideas Network are a hard working and energetic team that have provided us with a consistently high level of service. We have an excellent relationship with the team and they have our full endorsement.
EX1 Cosmetics
Mamas & Papas - Instagram challenge

To celebrate the launch of the latest edition to the Mamas & Papas product range, key ‘mummy’ bloggers were invited to post styled shots of them using the pram ‘on the go’. The shot with the most likes won – over 20,000 potential customers were reached.

Mamas & Papas - Instagram challenge
Mamas & Papas - Instagram challenge
Mamas & Papas - Instagram challenge
The Ideas Network is a refreshing agency that are determined from the word go. Results driven, they are unwavering in their ability to achieve high levels of quality media coverage. Their enthusiastic work ethic is infectious and makes them a joy to work with.
Creative Director
Mamas & Papas
As this was our first experience of working with a PR agency, we were quite nervous, but The Ideas Network have done a fantastic job of representing our business.
Founder and MD
If you are looking for sharp focus, high energy and tangible results, The Ideas Network is as good a team as I have come across in 20 years of working with PR companies. And you can have fun with them as well!
The drive for results shown by this team is the most impressive I have experienced from a PR agency. Their dedication and professionalism have proven invaluable in helping to push our brand forward.
Chief Executive
We have worked with The Ideas Network for the past 2 years on a range of products and brands. I cannot recommend a PR Agency more highly – they are honest, hard working, polite and professional and most of all deliver results. Put simply there is no agency I would rather work with.
Sales Manager
At the beginning of 2007 we had virtually no PR coverage at all, then we employed The Ideas Network. Overcoming considerable logistical problems, they helped us to set up a new samples system and within only a few weeks, the coverage started rolling in. The Ideas Network’s energy and professionalism is extraordinary and I would have no hesitation in recommending them as a PR agency to anyone.
Marketing and Events Manager
The Ideas Network are professional, dynamic and knowledgeable - and they always exceed our expectations. We have had a proven increase in sales as a result of their excellent work and they come with the highest recommendation.
Brand Manager
The Ideas Network are a tremendously creative and fun team to work with. They have inspired us time and again by promoting the work we do through clever and imaginative methods - achieving excellent media coverage for our studio. They are always available to listen and are extremely prompt to provide us with strong advice! It is this attention to detail, conviction and personal service that continually delivers results.
Joint Managing Director
We have found their grasp of our brand identity and their commitment to achieving the most relevant press coverage excellent. The team is a delight to work with and their method of work is fully transparent, allowing us to have frank and creative conversations.
Great team full of ideas and determined to get results with a sense of conviction which means they measure themselves against what you’ve agreed upfront, a very refreshing approach to PR.
The Ideas Network is extraordinarily creative and industrious – I could not recommend a team more strongly.
Managing Director