In the run up to Christmas, Amazon Handmade teamed up with celebrity influencer Stacey Solomon - the presenter, singer and parenting influencer with over 3.2 million Instagram followers.
Stacey created videos highlighting the store as the place to buy Christmas tree and table decorations and posted a series of Instagram stories and static posts across her social media platforms achieving over 7.5m views.
We regularly seed flagship launches and own brand devices to top vloggers and YouTubers. Whether it’s an exclusive ‘first look’ or ‘hands on experience’, the strategy is tailored according to the device launch.
UNILAD were given the opportunity to perform a live unboxing of one of the latest devices from Apple. The review was posted on their Facebook wall – this received 254,000 views in 24 hours. This also featured on their website.
We worked on a campaign to raise awareness of the SEGA Classics app on Fire TV in the run up to Christmas where customers were able to get 25 of SEGA’s most loved games for £11.99. We worked with a number of influencers to produce dedicated content, including @adambyt.
He posted a photo of him playing the games which had over 11,500 likes - the app saw record downloads as the response to his post was so big.
From the UK and France to Italy and Spain, influencers were approached to review and post content on products relevant to key themes within the store on a monthly basis.
Each month a different influencer posted content in each country – in just 4 months over 68,000 likes were achieved and over 90,000 views.